Stratus Management Logo

As a new cloud management company amongst other cloud management companies, Stratus was looking for a logo that stood out from the many literal interpretations of the term “cloud” throughout the industry. At the same time, they wanted to capture the simplicity and convenience that cloud computing can offer their clients without the complexity and price tag of managing their own IT infrastructure.

With an icon that subtly and abstractly tips its hat to those more literal cloud logos, the intersecting “U” shapes hint at the ease with which cloud computing can allow clients to access and share data over the internet. Look a little closer and there’s even an “S” for Stratus hidden in the negative space. Clean modern fonts with a crisp blue and green color palette finish off this simple but sophisticated identity.