The Payne Institute Logo
With its aim of being recognized as one of the country’s premier venues for those engaged in public policy discourse on earth resources, energy, and the environment, The Payne Institute for Public Policy was looking to establish a clear and recognizable brand to unify its various initiatives. At the same time, it was important to stay true to the established brand presence of its parent institution, Colorado School of Mines.
Utilizing a traditional serif font with strong vertical lines and colors adopted from the already established Colorado School of Mines identity, the logo presents The Payne Institute as a trusted institution with integrity. The logo acts as a visual representation of The Payne Institute’s goal of leveraging the university’s first-rate academic research and providing world-class insight into the challenges shaping the future.
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